LinkedIn is now the top global networking and marketing site for professionals
and businesses. Whether you’re looking for a job, a hiring pro or decision- maker looking for top talent, or a business looking for clients, LinkedIn is the place to market yourself, create a presence and find top talent. And good news – it’s free.
With its incredible reach, and tons of top global companies as members , LinkedIn opens up a variety of avenues which allow you to effectively market your yourself, and/or your personal brand to clients, companies and hiring pros, get free PR; raise your visibility, build your personal brand.
LinkedIn allows you to show off your expertise and get known. Build authority. And, very importantly, build the required Know, Like and Trust factors to get a job or client if you’re a freelancer or planning to freelance.
LinkedIn also has several hundred thousand top recruiting companies on board. Companies who pay big bucks to connect up with LinkedIn’s membership. These include HR Pros with top brands and companies looking for candidates to fill a variety of positions. Top recruiters searching to fill thousands of positions for small, medium and large corporations.
Whatever the case is for you, LinkedIn is a major player when it comes to getting hired. That said, it’s essential not only to bear their rules in mind but present yourself as a professional and follow them as best you can.
5 LinkedIn Don’ts
1. Don’t fail to create a content-style Profile Summary.
One of the most important strategies LinkedIn encourages is the development of a content-style Profile Summary. To do this they provide you with 1700 characters to develop your Summary. Which translates into 6-7 separate 3-4 line paragraphs.
One of the best ways to accomplish introducing yourself to hiring pros is by creating an engaging, content-filled Profile, rather than a boring list of places
you’ve worked, job titles and static dates of employment in the old resume-style.
Don’t forget to add in stats and facts about achievements. If possible, tell a short story about an accomplishment. Add in benefits a company will receive hiring you.
2. Don’t claim to be the perfect person / job candidate.
We all know there is no such thing as the perfect person / perfect job candidate. Although we may know a few who come close. When it comes to creating a LinkedIn Profile page it’s absolutely essential to within reason ‘Tell it like it is’.
And while you should never show yourself as inexperienced, it’s important to provide a clear and true picture of who you really are; what your achievements and skills are. And while doing so, don’t over-hype yourself or sound arrogant.
3. Don’t try to over-impress by listing every job you’ve ever had.
It’s the quality not quantity a hiring pro and decision is searching for. In fact, they’ll tell you it takes them only 5-7 seconds to review resumes. If you over- populate your resume or Profile with old, unnecessary info which has no current value in getting you a job, you’ll likely get your resume tossed; your Profile ignored.
While it was important to you back in the day – or unless you held a management position – or one which relates to a current job you’re interested in – it’s highly unlikely anyone wants to hear about that job you held at McDonalds during your college years.
Again, unless it needs to be noted, or solidly relates to a current job you are searching or applying for, leave it off your resume and/or Profile page. If you feel it’s necessary, you can always mention it at an interview.
4. Don’t claim extensive experience if you don’t have it – or when you have little which relates to the job at hand.
These days companies aren’t above checking your Facebook page or other social platforms and blogs, to get a feel for you via your postings and other’s comments. Most people frequently make comments about their jobs and promotions, for example, and other job or work-related info on social sites. Meaning a company can discover a lot about you before even speaking, meeting or emailing you – by simply googling or checking social platforms of which you’re a member.
It’s easy to misspeak if it’s been years since you’ve utilized a specific skill or had a specific job. However companies are looking for honest people and could easily consider you’re purposely avoiding the truth. Before you edit your resume, or LinkedIn Profile, review past resumes. Call or email an old co-worker for help. If you have it, review a copy of your job description to help get it right.
Remember, should you make it to the interview process, with just a few questions the interviewer will know – quickly – you don’t possess the experience you may have included on your LinkedIn Profile.
- Don’t claim having or performing a job you never
- Don’t claim un-verifiable experience:
5. Don’t leave out the meat.
What happens when a hiring pro or decision-maker visits your LinkedIn Profile page and discovers nothing but a half dozen lines of information which fail to tell them your work story; tell them who you are? They leave the page immediately.
Hundreds of thousands of LinkedIn members do it daily – simply listing a job name, year or dates worked; listing nothing about work done; giving no explanation of what that job, or work listed, included. Leaving no way for a potential hiring pro to evaluate you for a job you may be eminently qualified for.
Make it a point to fill out your Profile Summary page with salient details.
Provide enough valuable information, about your experience and background so visitors, potential clients and hiring pros have a clear understanding of exactly what you’ve done and what you can do for them.
Think about it this way – would you hire someone for a job or hire a business whose LinkedIn Profile Page is nearly blank? Didn’t think so.
By failing to fill in necessary details, you send others a negative message. True, or not, visitors to your Profile may feel you have something to hide. Perhaps they’ll think you had personal problems on jobs; have been fired or laid off on a regular basis. In short, when people see few, or a lack of, details, there’s no telling what they are thinking. But, say hiring pros, it usually isn’t good.
On the other hand, perhaps you purposely did not fill out your LinkedIn Profile Page because you simply believe it’s not worth spending the time.
Today, nearly as many people and businesses are hired through LinkedIn as through actual biz and personal recruiting companies.